This was one of the most challenging commissions yet. Honestly, I got a bit of artist’s block at first, mainly due to thinking of all of the amazing Alley Art Fest posters of the past. I had a very tough act to follow doing a poster after artists like Chris Hodge (@chodgeart), Joanna Goss (@jowayseeker), Jaime Torraco (@kittensofindustry), and Don Picton (@friendprices)! The poster by Kittens of Industry last year, I felt, perfectly illustrated the bohemian charm of Aurora’s grassroots art fair.
So, I started looking for inspiration by researching past and present poster design, like the elaborate borders and symmetrical designs of Justin Helton (@statusserigraph). The Art Nouveau poster designs of Edward Penfield and Alphonse Mucha have long been some of my favorites. Then, as I was looking on Instagram one night, I happened to see Greta Bell’s (@gretabellart) beautiful interpretation of the Paramount Theatre’s ceiling light. I’ve often marveled at theater design and have taken photos of the decorative lights and murals. When I saw Greta’s painting, I knew I wanted to use the same subject for inspiration in my poster design (without copying it, of course). See Greta Bell’s beautiful Paramount Theatre light painting and other artwork here: https://www.facebook.com/Greta-Bell-114605011801/
It’s been so great to meet and learn from the artists in my community. I’m so grateful to have met so many talented people! Thank you so much, Marissa Amoni, for asking me to do the poster for this year’s event!
Here is my 2017 Alley Art Festival Poster Design:
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